Introduction

SIMPLE was made with security & enjoyable at heart.

We’re all about reaching out to open-minded people and those who wish test. Tomorrow for people is approximately revelations and control. We simply take pride in starting to be a secure spot to experiment.

The BARE Beta app launched in 2020 possesses observed big victory with 10K people in britain and past, with intends to additional increase around the world in 2021. Daters benefit from the software due to its judgement-free design featuring that enable singles to manage the experience.

SIMPLE began whenever co-founders Alex & Phil came across at an online dating industry convention in which they certainly were both talking.

Then they regarding Gillian, exactly who helped all of them much better see the specific issues females face with online dating sites.

They created the software for singles that are open-minded and ready to get off the more superficial and unethical components of online dating sites. SIMPLE offers a secure room in which singles need not think unpleasant about who they are or who they really are wanting.

We think SIMPLE offers consumers an original & brand new experiences.

Considerable achievements as of yet

As of yet SIMPLE has actually gained 10k complete people since January 2020, almost all through recommendations or by finding all of us organically through all of our examination application. Our very own additional electronic channels have also been raising quickly with just under 400,000 panorama using one of our own YouTube channels and 60,000 + special visits to our website. Additionally, we reached over 1k all of us packages purely through word of mouth.

We have already been supported by the section for Work and Pensions as a partner on their much publicised Kickstart design. The plan provides 100% national funded work ventures for teenagers unemployed attain knowledge and skills.

We is consistently raising and at this time stands in excess of 60 exactly who originate from an excellent mix of varied experiences which will help all of us achieve our all inclusive messaging and values.

BARE is also implementing world leading technologies for blurring, get older and that men and women are real.

The audience is very proud of our quest as of yet which we feel is a unique one for an online dating software considering the focus around safety and what you express of your self.

SIMPLE has received mass media insurance coverage inside next guides:

Forbes, VICE, BBC One Show, Modern, Metro, Hair Stylist, Modern Ladies, AskMen, The Dysfunction, MyLondon, DatingNews, The Telegraph, Routine Superstar, The Sun, Sextech Guidelines, Child Style, i-D Journal, Newsweek.

The founders have included on BBC Radio Sussex & Surrey.

Monetisation plan

Our very own main stream of earnings is via superior subscriptions. Customers tend to be motivated on a regular basis when it comes to option to improve. Also because of the opportunity to purchase a subscription during the onboarding processes.

In-app marketing will end up a second source of sales also partnering with appropriate companies and influencers. We also decide to establish our personal clothing array; BARE WARE afterwards this season and work our ‘show Parties’ on the internet and subsequently offline over the years.

Usage of proceeds

Advertising & advertisements to include:

Marketing – We propose to operate pay for traffic promotions across several social networking systems and yahoo adverts, as well as an on-going organic search method. We also have plans to market across TFL once lockdown and social limits have now been notably reduced.

PR – We currently have great PR representation in position and our team will continue to protect interview and reports across all asiame price forms of news.

Extension of software news, enhancements & servicing alongside raising our open and sincere neighborhood through activities, concerts and our personal BAREbassadors.

Crucial information

The business enjoys a ?50,000 reversal right back mortgage from Barclays accruing 2.5per cent with monthly instalments of ?833 for 6 many years. The very first year tend to be instalment complimentary.

The resources elevated included in this raise will never be always shell out this mortgage.

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